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Following the latest acquisition of Northstar Travel Group, JTB Corporation president and chief govt Eijiro Yamakita took the stage at Web in Travel (WiT) Singapore 2025 to share his perspective on the future of world journey.
Yamakita’s participation at WiT Singapore underscored the strategic significance of Asia in this new chapter.
He joined a heavyweight lineup of audio system from Expedia, Agoda, Booking.com, Google, in addition to JTB Corp, reflecting WiT’s function as a platform the place the trade’s most influential leaders collect to debate the forces shaping the subsequent period of journey.
A formidable occasion
This yr’s convention was held from sixth to eighth October at Marina Bay Sands Expo & Convention Centre, and the occasion additionally marked WiT’s twentieth anniversary below the daring theme The Next 20.
Looking ahead relatively than again, the programme explored the seismic shifts set to outline the subsequent 20 years of journey from the acceleration of AI to shifting demographics and societal change.
Sessions challenged delegates to think about how journey should reinvent itself to stay related, resilient, and human.
Web in Travel founder and editor Siew Hoon Yeoh stated: “Having Eijiro Yamakita with us this year, so soon after JTB’s acquisition of Northstar, is symbolic of the new bridges being built across the industry. It reflects the scale of the conversations we’re curating as we look to The Next 20 years of travel. WiT has always been about connecting the dots between global forces and local realities, and this year’s programme is no exception.”
With regard to the Northstar acquisition
JTB’s latest acquisition of Northstar implies that the latter will function as an entirely owned however impartial subsidiary of JTB.
Likewise, it marked a big milestone in JTB’s development technique, increasing its attain into B2B journey occasions, media, and market intelligence.
With Northstar’s portfolio together with iconic manufacturers similar to Travel Weekly, Business Travel News, ALIS, The Meetings Show, and Phocuswright, the transfer strengthens JTB’s affect throughout the world journey ecosystem.
Yamakita stated: “Northstar brings outstanding expertise and fresh perspectives that perfectly align with JTB’s strategic vision. Appearing at WiT Singapore is a chance to continue that conversation, exploring how we can collectively drive innovation, deliver superior customer experiences, and shape the future of global travel.”
