Dida honoured at TDM Travel Trade Excellence Awards 2025 – Thailand

The submit Dida honoured at TDM Travel Trade Excellence Awards 2025 – Thailand appeared first on TD (Travel Daily Media) Travel Daily Media.

The firm received for strengthening its model presence on LinkedIn and boosting its lodge group’s model visibility on Xiaohongshu.

Dida was recognised at the TDM Travel Trade Excellence Awards 2025 – Thailand, taking dwelling accolades for Digital Media Initiative of the Year and Social Media Campaign of the Year.

Establishing itself as a number one international B2B journey model on LinkedIn, Dida strengthened its model presence on LinkedIn by high-quality content material, energetic engagement, and constant model output. This technique has pushed speedy follower progress, robust engagement, and enhanced visibility amongst worldwide friends.

In phrases of abroad social media affect, Dida had already exceeded its full-year objective of fifty% follower progress greater than 5 months forward of schedule, in July 2025. Its complete year-on-year progress can be anticipated to exceed 90%.

Over the previous 12 months, Dida’s common engagement price on LinkedIn reached 11.8%, which is 24.2% increased than worldwide rivals. Additionally, previously 12 months, Dida’s LinkedIn web page recorded over 45,700 views, together with practically 19,000 distinctive guests. Its content material generated greater than 1,170,490 impressions and over 10,860 engagements (together with likes, feedback, and many others.).

Dida received Digital Media Initiative of the Year for this achievement.

Meanwhile, it took dwelling Social Media Campaign of the Year for strengthening its lodge group ONYX’s model visibility past its lodge model Amari. This was finished by content material advertising and influencer collaborations on Xiaohongshu (Red Note).

By leveraging user-generated content material (UGC), brand-generated content material (BGC), and key phrase optimisation, the corporate highlighted various buyer eventualities and promotions, efficiently driving consciousness and engagement amongst journey audiences. Amongst the highlighted choices are household holidays, couple getaways, and enterprise journeys.

“Through targeted customer content and traffic-driven content marketing on Xiaohongshu (Red Note), we have successfully strengthened brand awareness and stimulated greater market demand,” Dida acknowledged.

It additionally collaborated with journey company companions to emphasize the lodges’ strengths and engaging promotions, supported by key phrase optimisation and site visitors feed advertisements.

During the three-month marketing campaign, quarterly model search quantity on Red Note elevated by 250% and complete platform engagement reached 1,700. The rising content material momentum generated elevated inquiries from journey company shoppers, leading to a 250% rise in search inquiries on Dida’s channels versus 3 months earlier than.

The TDM Travel Trade Excellence Awards – Thailand highlights the exemplary lodges, airways, airports, cruise strains, tour operators and journey companies, reserving platforms, and journey expertise, tasks, and initiatives that elevate the requirements within the journey trade.

The submit Dida honoured at TDM Travel Trade Excellence Awards 2025 – Thailand appeared first on Travel Daily Media.