Russian bookings to China surge 471%

According to Trip.com platform information, inbound journey continued to construct momentum throughout China’s Spring Festival interval. Bookings from Malaysia, South Korea, Singapore, Japan, and Russia rating among the many high sources. Notably, bookings by Russian vacationers surged 471% 12 months over 12 months, whereas bookings by South Korean vacationers elevated 95%.

Data from Fliggy additionally confirmed that over the previous two weeks, Spring Festival flight bookings by worldwide vacationers rose greater than 400% in contrast with the identical interval final 12 months. Shanghai, Guangzhou, Hong Kong, Beijing, and Chengdu emerged as the most well-liked first-entry cities.

Qunar reported the same pattern. To date, flight bookings by international vacationers to China in the course of the Spring Festival have elevated by practically 30% 12 months over 12 months. Popular locations embody Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Xiamen, Harbin, Haikou, Chongqing, and Shenyang.

The information additionally means that worldwide vacationers aren’t solely selecting main cities, however are more and more exploring “hidden gem” smaller locations. During the Spring Festival, the variety of international guests flying to Lanzhou and Hohhot elevated greater than fourfold 12 months over 12 months, whereas Guilin, Jinan, Yuncheng, and Yantai greater than doubled.

Trip.com analysts famous that “spending the Spring Festival in China” is changing into a brand new world pattern. At its core is the deeper integration of cultural IP and inbound tourism: the distinctiveness and immersive attraction of Spring Festival traditions are rising as a key draw for worldwide guests, injecting sustained momentum into the high-quality progress of inbound tourism.