A growing business travel pattern?

Sleep tourism has taken the leisure tourism business by storm with a predicted market worth of $400 billion within the subsequent 4 years. Laura Busby, Commercial Director, Good Travel Management shares extra.

“In an setting the place worker burnout is on the rise and the 2 commonest psychological well being implications of business travel are exhaustion and stress, this wellness-backed pattern seeks to prioritise self-care and sleep via superior tech, AI and different conventional therapies.

“The query is, may this turn out to be a outstanding business travel pattern?

“The rise of sleep tourism has already been famous by large business gamers, resembling Hilton which discovered relaxation and recharge to be the most important travel pattern throughout all generations for 2024.

“Many resorts have jumped on this pattern by providing sleep-specific packages, whereas airways resembling Air New Zealand are set to introduce bunk beds of their economic system class cabins from September, designed to boost the travel expertise of economic system class passengers and provides them the prospect to sleep comfortably.

“There is rising consciousness of the significance of sleep on our total bodily and psychological well being. Business travellers typically really feel the adverse results of jet lag and lack of sleep on this regard. This is an thrilling prospect for business travellers who would little doubt profit from priceless sleep earlier than a busy work journey stuffed with conferences and shows.

“Although that is a further value for a business’s travel price range, it’s arguably a worthwhile funding as a result of safeguarding and nurturing worker wellbeing will improve workers’ productiveness and their means to drive long-term business worth. “Travel administration firms play an vital position in serving to companies obtain this by constructing worker well-being into business travel insurance policies, together with personalised travel programmes that mix business with leisure, also referred to as bleisure.

“These bespoke travel policies include dietary requirements, exercise routines and options for entertainment nearby, giving employees the chance to unwind and alleviate stress throughout their business trips. Sleep tourism options could be a new addition worth including.”