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Together with the Singapore Tourism Board (STB), Gardens by the Bay, and the Mandai Wildlife Group, AirAsia introduced its new “Love, Singapore” plane livery.
The launch comes as a part of a joint marketing campaign to advertise inbound journey to Singapore from guests in Malaysia, Thailand and Indonesia, using on the year-end journey peak within the area.
This Airbus A320 plane livery encompasses a particular design showcasing Singapore’s iconic sights, together with Gardens by the Bay and Mandai Wildlife Group’s wildlife parks akin to Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing model character impressed by the Merlion.
This livery goals to encourage regional travellers to rediscover the various and vibrant experiences that Singapore has to supply.
A proud collaboration
AirAsia Malaysia managing director Fareh Mazputra mentioned of this collaboration: “We are proud to partner with the Singapore Tourism Board, especially as we mark 20 years of operations in Singapore this year. Currently, we operate 454 flights weekly in and out of Singapore to Malaysia, Thailand and Indonesia. Amongst all, the Kuala Lumpur-Singapore route, being the world’s busiest, is vital for boosting tourism and this partnership is a perfect opportunity to leverage our extensive flight network to strengthen our ties between the neighbouring countries.”
STB’s govt director for Southeast Asia Terrence Voon added: “We are delighted to partner AirAsia and our tourism stakeholders, to bring Singapore’s offerings to life in our regional skies. Our exciting lineup of events and experiences will give travellers plenty of reasons to visit or revisit Singapore this year, and we encourage them to take advantage of the great deals that will launch with the “Love, Singapore” plane livery to guide their subsequent vacation to Singapore.”
