AirAsia’s branding expansion leads to golf industry team-up

Asian low-cost provider AirAsia Group not too long ago expanded its partnership with the golf industry within the title of branding expansion.

Indeed, the airline simply signed a brand new partnership with Ripper GC, one of many 13 groups within the LIV Golf League. 

Airline officers mentioned the 2 firms have a typical objective to develop the game collectively, have interaction with new golf lovers and potential passengers, and ship an much more thrilling 2025 season. 

Ripper GC captain Cameron Smith shared his experiences from his profession enjoying on the Australian and Asian Tours and mentioned he was delighted to companion with AirAsia. 

Smith mentioned: “When I started my career, and still today, one of the biggest barriers for new golfers is air travel. I am grateful that AirAsia is helping to give a new generation of golfers the opportunity to realize their dreams.” 

For his half, AirAsia Brands chief govt Rudy Khaw added: “At AirAsia Group, our motto is to make air travel accessible to more people. By partnering with Ripper GC, which won the Team Championship last year, AirAsia is able to support the future of the sport alongside a world-class golf team, which is an ideal brand value for us.”  

Under the partnership, Ripper GC gamers will put on caps with the AirAsia brand in any respect LIV Golf occasions within the 2025 season. 

Both AirAsia and Ripper GC are wanting ahead to extra partnership actions sooner or later.

What is LIV Golf?

LIV Golf is a brand new tour which launched in 2022 that options each particular person and group competitions. 

Unlike conventional golf excursions, every gap begins with a “shotgun start,” with gamers scattered throughout the course and teeing off concurrently, and the comparatively fast-paced format of the three-day occasion has created a buzz amongst golf followers in a short while. 

Ripper GC, likewise, is a group of confirmed gamers together with Matt Jones, Marc Leishman, and Lucas Herbert, together with captain Cameron Smith, that has been spectacular within the extremely aggressive LIV golf scene. 

During final yr’s season, the group recorded 4 group victories and secured the group championship title. 

LIV Golf Korea,  which takes place from 2nd to 4th May on the Jack Nicklaus Golf Club Korea in Incheon, is the primary LIV Golf occasion to be held in South Korea and is already producing plenty of curiosity. 

The Ripper GC group, winners of final yr’s group championship, might be wanting to repeat their victory at LIV Golf Korea 2025 this week. 

As a part of the partnership announcement, AirAsia fares to Seoul in South Korea are at present on sale, ranging from AU$381, until Sunday, 4th May.