Arabian Travel Market to focus on innovation, connectivity, and customisation

Key business tendencies, significantly innovation, connectivity, and customisation take centre stage on the thirty second version of Arabian Travel Market (ATM) slated for twenty eighth April to 1st May 2025 on the Dubai World Trade Centre.

In line with its theme, Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity, ATM 2025’s intensive convention programme and exhibition will discover how up to date shifts in expertise and traveller behaviour can each contribute to and profit from enhanced connectivity.

Commenting on the altering face of world journey, ATM exhibition director for the Middle East Danielle Curtis stated: “Connectivity through technology is obviously a key growth area in travel and tourism, but it is also about the seamless flow and interaction of people, goods and ideas, which support businesses worldwide. So, if you are looking to engage with the global trends, cultural shifts and traveller behaviours shaping the future of the tourism sector, there is no better place than ATM.”

ATM 2025 will convey collectively professionals and business leaders from the leisure, luxurious, company, and enterprise occasions (conferences, incentives, conferences and exhibitions) journey sectors, offering a platform for networking, information sharing and enterprise alternatives. 

In addition to the exhibition, worldwide and regional specialists will take to ATM’s Global and Future phases all through the occasion to ship an intensive convention programme.

Held along with Dubai World Trade Centre, ATM 2025’s strategic companions embrace Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

Looking into nostalgia-driven and interest-centric journey

One of the tendencies anticipated to form the market in 2025 and past is what is known as nostalgia journey. 

From remakes of Nineteen Nineties movies to early 2000s music acts on tour, the pull of the previous is robust for the Millennial era. 

Many of right this moment’s travellers, together with these from the UAE, are looking for to reconnect with their youth by recreating particular journeys or childhood goals. 

Some are additionally trying to join with their very own kids by sharing nostalgic experiences in acquainted locations, offering myriad alternatives for enterprising journey corporations.

Sports and music tourism can also be experiencing important development, with the previous anticipated to be value $1.33 trillion and the latter forecast to attain $13.8 billion by 2032.

Fans will not be solely travelling extra to see their favorite groups and artists however are additionally growing their budgets to accomplish that.

Regional markets are already capitalising on this pattern, with Saudi Arabia welcoming 2.5 million abroad vacationers throughout 80 worldwide sports activities occasions within the final 4 years alone.

Resurgent numbers

Travel to and from the Asia-Pacific (APAC) area is anticipated to see a resurgence from 2025, with numbers of arrivals there and within the Middle East on monitor to exceed pre-pandemic ranges by the tip of subsequent 12 months. 

This pattern is thanks partially to visa-free journey initiatives, digital nomad visas and the affect of fashionable tv exhibits set in Asian nations, comparable to The White Lotus and Squid Game. 

The International Air Transport Association (IATA) predicts {that a} rising center class in APAC will likely be liable for 50 % of world air passenger development up to 2043. 

These tendencies are mirrored by 18 % year-on-year development within the dimension of the ATM Asia section on the present ground.

Cutting-edge expertise is at all times in sharp focus at ATM’s Travel Tech exhibition, which can welcome returning exhibitors comparable to Amadeus, WEGO and WebBeds in 2025. 

This 12 months, delegates will discover how advances in synthetic intelligence (AI), high-speed Wi-Fi and digital actuality (VR) are converging to create extremely personalised, immersive in-flight viewing, leisure and purchasing experiences, enabling airways and service suppliers to anticipate buyer preferences and wants like by no means earlier than.

Of course, connectivity is about extra than simply expertise, as demonstrated by the variety of travellers selecting to go solo in an effort to shake digital fatigue and foster face-to-face connections. Those travelling alone will not be doing so just for leisure functions, with digital nomadism a rising pattern for the reason that COVID-19 pandemic. 

Data from Squaremouth revealed that 42 % of journey insurance coverage prospects plan to take a solo journey this 12 months, making this a pattern that will likely be positioned below the microscope at ATM 2025.

Travellers will even proceed to focus on sustainable practices and accountable tourism in 2025, areas that had been highlighted at ATM 2024 and which can type a key part of the content material program. 

Deloitte’s 2024 Gen Z and Millennial Survey discovered that 81 % of Millennials and 79 % of Gen Zs suppose companies ought to do extra to allow shoppers to make extra sustainable buying selections, and curiosity in sustainable journey is barely rising. 

Indeed, the ecotourism market is anticipated to improve to $429 billion by 2028.