Croatia Wants You to Slow Down: Here’s Why ‘Pomalo’ Might Be the Vacation You Need

The submit Croatia Wants You to Slow Down: Here’s Why ‘Pomalo’ Might Be the Vacation You Need appeared first on TD (Travel Daily Media) Travel Daily Media.

Croatia is dialing down the rush and turning up the attraction with its new tourism marketing campaign, “Find Your Pomalo”—an invite to rediscover life’s easiest pleasures and embrace a slower tempo whereas exploring the nation’s coastlines, villages, and islands. Launched by the Croatian National Tourist Board simply in time for peak summer time journey, the digital-first marketing campaign celebrates the Dalmatian philosophy of pomalo—a laid-back lifestyle that encourages you to decelerate, take it straightforward, and dwell in the second. The marketing campaign is being rolled out completely on social media channels together with TikTok, Instagram, Facebook, and YouTube, with immersive video content material and user-generated storytelling at its coronary heart.

“We are noticing an increased demand for local customs and a peaceful way of life, alongside authentic experiences,” stated Kristjan Staničić, Director of the Croatian National Tourist Board. “The trend of slow travel is growing. Guests want to connect with unspoiled places and quiet their own thoughts.”

“Pomalo” is greater than a slogan—it’s a journey mind-set. Through rigorously crafted visuals, the marketing campaign showcases scenic coastal villages, leisurely al fresco meals, nature trails, and cultural immersion—encouraging guests to discover their very own interpretation of this lifestyle. It additionally faucets into broader journey traits in 2025, together with digital detox, wellness tourism, and a return to significant experiences over bucket-list checklists.

The marketing campaign will probably be dwell by means of the finish of August and targets Croatia’s key supply markets. Travelers are invited to be part of the motion through the use of the hashtag #FindYourPomalo and sharing their gradual moments of discovery.

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