Day 1 of BE @ Penang

Encouraging enterprise occasion professionals and college students to vary the sport, BE @ Penang 2025 opened with nice fanfare and hopes expressed for impactful modifications in each regional and world MICE.

We at Travel Daily Media had been privileged to be half of the occasion’s landmark ninth version and heard first-hand some distinctive insights that stand to vary the face of the MICE sector in each the close to and distant future.

From larger accessibility for the otherwise abled, to the extra widespread use of revolutionary applied sciences in occasions planning and administration, to coaching the subsequent technology of occasion professionals, BE @ Penang definitely embodied its theme Be the Wave as classes from the primary day swept by way of delegates’ minds, inspiring them to be half o moulding a sustainable and inclusive trade within the occasions to come back.

That mentioned, we share a quantity of key moments from at present’s occasions.

PCEB CEO Ashwin Gunasekaran and chairman Wong Hon Wai open the ninth BE @ Penang by way of the ceremonial pounding of the employees

Tourism, media research, and occasions administration college students collect within the lobby for a campfire session with Momentum’s Samuel Siew

Accessibility advocate Beatrice Leong (proper) units the tempo for her masterclass on the inclusive occasion expertise

An excerpt from BornTiger CEO Bona Nahyun Lee’s speak on the AI-powered future of enterprise occasions

Hiroshi Tamura, the Father of the Modern GT-R, shared his insights on management, teamwork, and legacy constructing throughout his keynote presentation