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The put up Emirates, flydubai and Dubai Finance partner to accelerate ‘Dubai Cashless strategy’ appeared first on TD (Travel Daily Media) Travel Daily Media.
Emirates and flydubai have signed two Memoranda of Understanding (MoUs) with Dubai Finance (DOF) to advance digital fee initiatives and promote ‘Dubai Cashless Strategy’ amongst worldwide vacationers, cementing town’s place as a worldwide digital economic system hub.
Moving in the direction of digital adoption
With over 18.7 million vacationers visiting Dubai in 2024, cash-reliant travellers characterize the emirate’s best untapped potential for digital fee adoption.
Two separate MoUs had been signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Hamad Obaidalla, flydubai’s Chief Commercial Officer with Ahmad Ali Meftah, Executive Director of the Central Accounts Sector at DOF, within the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, His Excellency Abdulrahman Saleh Al Saleh, Director General of DOF together with senior Emirates Group and flydubai executives.
Fuelling D33 Agenda
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer mentioned: “Emirates’ strategic partnership with DOF represents a significant opportunity to accelerate digital payment adoption across our tourism ecosystem. By leveraging our combined expertise and infrastructure, we’re supporting Dubai’s cashless vision and directly fuelling D33 Agenda ambitions by enabling the business case for digital-first tourism that creates seamless visitor experiences. With our global network, Emirates will also promote Dubai’s cashless ecosystem internationally, encouraging millions of visitors each year to embrace secure digital solutions from the moment they book their ticket. We hope what we are building today will become the blueprint that other major cities will follow.”
Hamad Obaidalla, flydubai’s Chief Commercial Officer at flydubai mentioned: “Our collaboration with DOF is a pivotal step in advancing Dubai Cashless Strategy. flydubai is dedicated to adopting digital-first options, and this partnership will permit us to additional improve the journey expertise for hundreds of thousands of worldwide guests who select Dubai annually. By making cashless funds less complicated, safer and extra accessible, we aren’t solely bettering comfort for our clients but additionally contributing to Dubai’s imaginative and prescient of changing into a number one international hub for digital innovation and financial progress.”
Strengthening good and safe fee channels
“Our partnership with Emirates and flydubai represents an important milestone in the implementation of the Dubai Cashless Strategy,” mentioned Ahmed Ali Muftah, Executive Director of the Central Accounts Sector at DOF. “It will help expand the adoption of digital payments among the wide segment of visitors and tourists that Dubai attracts annually. Strengthening smart and secure payment channels consolidates Dubai’s position as a global destination for digital tourism and an innovation-driven economy. It also reflects our commitment to accelerating the transition towards a cashless society that achieves the highest levels of efficiency and financial sustainability. We are confident that this collaboration will open new horizons for the adoption of advanced financial solutions, supporting the emirate’s sustainable economic growth.”
Amna Mohamed Lootah, Director of Digital Payments Regulation Division at DOF, mentioned: “Emirates and flydubai play a key role in driving positive change in Dubai’s travel sector. This partnership reflects our shared commitment to innovative financial solutions, enhances the smart tourism experience, and supports a seamless, secure, and sustainable financial environment for all. We are dedicated to providing a seamless and secure financial environment for everyone, contributing to Dubai’s long-term financial sustainability and economic growth.”
Emirates affords 14 fee gateways
The partnership will leverage DOF’s established connections to authorities departments and each airways’ substantial digital fee experience, with a major proportion of Emirates’ and flydubai’s international enterprise carried out by way of digital transactions. Emirates affords 14 fee gateways for its clients, and Skywards, the award-winning loyalty programme for each Emirates and flydubai, is already a 100% digital foreign money for incomes and redeeming advantages.
The MoUs purpose to improve collaboration throughout a number of areas, together with exchanging experience, technical know-how and greatest practices for cashless options inside the journey and tourism ecosystem. All sides will discover alternatives to run workshops and coaching periods and will consider fee adoption developments that help strategic planning efforts.
The collaborations will goal vacationers and travellers planning their keep in Dubai by creating initiatives that enhance and make the digital fee expertise extra inclusive for guests. The carriers and DOF will discover joint advertising campaigns to uplift customer consciousness, faucet into alternatives for incentives that encourage digital fee adoption in addition to supply numerous digital options for guests like contactless funds.
Launched final 12 months, the Dubai Cashless Strategy goals to obtain 90% cashless transactions throughout authorities and personal sectors mixed by finish of 2026. The initiative is projected to increase financial progress by greater than AED 8 billion yearly by way of modern monetary expertise providers. The technique is a part of Dubai’s Economic Agenda (D33) to drive fintech innovation and competitiveness and focuses on delivering seamless, safe digital fee experiences throughout all sectors.
The put up Emirates, flydubai and Dubai Finance partner to accelerate ‘Dubai Cashless strategy’ appeared first on Travel Daily Media.
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