Flae Robotics appoints UK sales head

The put up Flae Robotics appoints UK sales head appeared first on TD (Travel Daily Media) Travel Daily Media.

Czech deep-tech firm Flae Robotics has appointed Eishah Sulaiman as Head of UK Sales to spearhead its business growth within the United Kingdom. This strategic transfer follows the corporate’s entry into the UK market in September 2025 and is designed to reinforce partnerships with lodge teams throughout the nation.

Eishah Sulaiman, who beforehand held senior enterprise improvement roles at Elite Traveller and MAPAL Group UK, brings a wealth of expertise in hospitality know-how and luxurious media. Her experience contains constructing strategic partnerships and driving income progress, significantly throughout the UK and worldwide lodge sectors.

Flae Robotics is understood for its progressive AI receptionist and front-office working system, BE-A, which automates important front-desk operations corresponding to reservations and visitor communications. In early 2026, the corporate launched BE-A Voice, permitting visitors to speak naturally by telephone. This system operates 24/7, helps multilingual communication, and integrates with main lodge programs, addressing labour shortages and enhancing operational effectivity.

The appointment of Sulaiman follows the profitable presentation of BE-A at Hospitality Expo London final autumn and its deployment in Czech lodges. Flae Robotics’ founder and CEO, Filip Linek, emphasised the significance of the UK market, stating, “Hotels are actively seeking technologies that deliver real operational impact. Eishah’s experience and deep sector knowledge will be invaluable as we scale BE-A across the UK.”

Sulaiman expressed her enthusiasm, noting the challenges lodge teams face with rising prices and expertise shortages. She highlighted the potential of AI to reinforce effectivity and visitor expertise, stating, “Flae Robotics brings a highly practical, hotel-first approach to AI, and I am delighted to be joining the company at this important stage of its growth.”

This story was chosen and printed by a human editor, with content material tailored from unique press materials utilizing AI instruments. Spot an error? Report it here.

The put up Flae Robotics appoints UK sales head appeared first on Travel Daily Media.