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The Taiwan MICE Promotion Programme (MEET TAIWAN) formally revealed its new brand identity earlier in the present day, nineteenth September, at the Asian MICE Forum in Taipei.
The organisation’s new emblem has developed from a stylised windmill to a extra streamlined glider hovering into the longer term.
The brand launch is aligned with the Forum theme Beyond 20+: Embracing Tomorrow, because the new identity displays the organisation’s thrust in the direction of innovation, sustainability, in addition to proving worth to all stakeholders within the MICE sector.
The launch was presided over by Susan Hu, deputy secretary-general of the International Trade Administration of Taiwan’s Ministry of Economic Affairs; and Simon Wang, president and CEO of the Taiwan External Trade Development Council (TAITRA).
