United Hospitality enters Indian market with Rosastays

United Hospitality Management (UHM) has entered the Indian market by means of the acquisition of boutique hospitality model Rosastays, marking a strategic step in its world growth and a transparent guess on India’s fast-evolving journey panorama. The transfer offers UHM a direct operational footprint of 17 properties throughout leisure locations comparable to Goa, Kasauli, Nainital, Pushkar and Shimla. Select properties will transition below the UHM platform between This fall 2025 and Q1 2026. The India enterprise shall be led by Deepika Arora, Managing Director, United Hospitality Management India.

Why India, and why now

India’s hospitality sector is coming into a brand new part, pushed by robust home journey demand and a rising urge for food for experience-led stays. Rising disposable incomes and a extra discerning traveller base are reshaping expectations round high quality, design and repair. According to Klaus Assmann, COO for the Middle East, India and Southeast Asia, the chance lies in addressing a transparent hole in owner-focused hospitality administration. UHM is positioning itself as a accomplice that brings world operational requirements whereas remaining deeply attuned to native market realities, significantly throughout boutique, midscale and luxurious segments.

Rosastays because the entry level

The acquisition of Rosastays gives UHM with a ready-made platform in India, providing each scale and a longtime group of homeowners and company. With 17 operational properties throughout key leisure locations, the model offers UHM a direct foothold in experiential journey markets.

The transfer additionally aligns with UHM’s broader ambition to construct a 100-hotel world portfolio by 2030. In India, this progress is supported by a confirmed pipeline of over 700 keys, together with tasks in collaboration with IHG Hotels and Resorts below the Garner model, in addition to partnerships with Dusit Hotels and Resorts.

Blending world methods with native soul

UHM plans to use its “glocal” method in India, combining worldwide working experience with a powerful respect for native character. With greater than three a long time of expertise managing luxurious and mixed-use property, the corporate brings structured methods, coaching frameworks and qc designed to strengthen efficiency throughout the Rosastays portfolio.

At the identical time, particular person property id shall be preserved. UHM additionally sees important alternative in its mixed-use experience, integrating motels, resorts, branded residences and life-style facilities to boost visitor experiences and long-term asset worth. Food and beverage will play a extra distinguished position as nicely. UHM operates greater than 60 eating venues globally, together with 20 proprietary ideas, and plans to introduce experience-driven F and B choices in India. Its established wellbeing platforms, together with Serenity – The Art of Wellbeing, Pure by Serenity, Active by Serenity gyms and the Zest wholesome eating idea, may even be progressively launched to fulfill rising demand for holistic journey experiences.

A measured progress path

For Deepika Arora, the main target over the subsequent two to 3 years is on considerate progress relatively than speedy growth. The transition of Rosastays properties into the UHM ecosystem shall be phased, permitting time to strengthen operations, enhance industrial efficiency and introduce technology-led efficiencies. Alongside the present boutique portfolio, UHM’s pipeline positions the group throughout three high-growth segments: experiential boutique stays, upper-midscale motels, and high-end leisure and wellness locations. This balanced method permits flexibility whereas aligning with evolving traveller preferences.

What travellers need subsequent

Looking forward, UHM expects 2026 to be formed by extra intentional, experience-driven journey. Travellers are more and more drawn to locations that supply a way of place, significant design and cultural connection, significantly in locations comparable to Goa, the Himalayas, Kumaon and Rajasthan.

Wellness-led journey continues to evolve past conventional spas, embracing nature, motion, native meals and restorative experiences. At the identical time, design expectations are rising throughout all segments, together with midscale, the place company now search character and authenticity relatively than standardised codecs.

Technology will assist this shift quietly, enabling smoother journeys, personalisation and operational effectivity. Ultimately, travellers are in search of authenticity with out compromise, significant experiences delivered with consistency and reliability, an intersection the place UHM sees its India technique firmly positioned.