Let’s be actual: your feed might be flooded with mates in Greece and Italy proper now. And whereas their journeys look unbelievable, they arrive with shockingly excessive value tags. Finding a spot in Europe that’s genuinely beautiful and doesn’t require taking out a second mortgage has felt virtually not possible. Until now.
There’s a rustic quietly hiding in plain sight, sharing the identical turquoise Ionian shoreline as its mega-famous neighbors. It’s a spot the place you will get a jaw-dropping seashore trip, an important meal, and a resort room for a fraction of what you’d pay only a few miles away.


That nation is Albania, and it’s officially having its moment.
So, What’s All The Hype About?
For years, Albania was Europe’s best-kept secret. Travel Off Path reported when it first begin to achieve momentum and now, the key is out. The principal driver of this explosion in reputation is the Albanian Riviera, a stretch of shoreline within the south that’s—and that is no exaggeration—absurdly lovely.
Think of the crystal-clear, impossibly blue water you see within the Maldives, however flanked by the dramatic, rugged cliffs of the Mediterranean. Towns like Sarandë and Ksamil are on the coronary heart of all of it, providing beautiful seashores and vibrant boardwalks dotted with seafood eating places the place the day’s catch is grilled to perfection in entrance of you. It’s the quintessential European summer season fantasy, simply with out the overwhelming crowds and eye-watering prices.


The Numbers Don’t Lie
This is not only a feeling or a couple of viral TikToks. The knowledge is simple. According to a report by the UN’s World Tourism Organization (UNWTO), Albania noticed a staggering 53% improve in worldwide vacationer arrivals in the summertime of 2024 in comparison with the earlier yr, making it one of many fastest-growing tourism locations on the planet. While different European hotspots noticed modest single-digit progress, Albania’s tourism scene merely exploded, and that momentum is just accelerating into this summer season.


It’s More Than Just A Cheap Beach Destination
While the coast will get many of the consideration, Albania’s enchantment goes approach past the shoreline. This is a rustic with deep, complicated layers of historical past. You can discover historic castles perched on hilltops, wander by means of UNESCO World Heritage websites just like the Ottoman-era metropolis of Gjirokastër, or see remnants of its remoted communist previous proper subsequent to fashionable, trendy cafes.
For nature lovers, there’s the surreal “Blue Eye,” a pure spring of such depth and readability it seems like trying into one other world. The northern a part of the nation is residence to the Accursed Mountains, a dramatic vary providing among the most spectacular and untouched mountain climbing in Europe.


What You Need to Know Before You Go
Worried it could be too “off-the-beaten-path”? Don’t be. Albania is extremely welcoming to vacationers. In the primary coastal cities, English is extensively spoken in inns and eating places. The official forex is the Albanian Lek, however Euros are sometimes accepted, and your U.S. {dollars} will go an extremely good distance. Most importantly, it is extensively thought-about a really protected nation for vacationers. While there are not any nonstop flights from the US but, many journey business analysts count on a U.S. or European airline to announce a seasonal or year-round continuous route within the close to future.


So, when you’re searching for that excellent European summer season journey—the one with the beautiful water, the unbelievable meals, and the colourful environment—however you do not wish to combat for a towel spot or dread your bank card invoice, Albania would possibly simply be the reply. It’s the “it” vacation spot for a cause this summer season. Check the newest entry necessities for Americans with our the brand new TOP Entry Checker Tool.
Happy travels!
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This article initially appeared on TravelOffPath.com
Opinions expressed listed below are the creator’s alone, not these of any financial institution, bank card issuer, resort, airline, or different entity. This content material has not been reviewed, authorised or in any other case endorsed by any of the entities included throughout the put up.