Yasmin Ikrami says gradual, conscious journeys are redefining luxury travel

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True luxury right this moment is having the time and house to decelerate, keep longer in a single place, and reconnect with nature, tradition, and your self feels Yasmin Ikrami, the Founder and CEO of JourneyLabel. In an interview with TDM she shares her journey of luxury travel for our readers.

Travel Daily Media (TDM): Kindly share for our readers the journey behind JourneyLabel? What has been your favorite journey thus far? How was the 12 months 2025 for you and what plans for 2026?

Yasmin Ikrami (YI): JourneyLabel was born from a easy perception that travel ought to really feel deeply private and considerate, guided by emotion and curiosity fairly than checklists. What began as a ardour for creating significant experiences step by step developed into Journey Label, a label for uncommon journeys the place our shoppers are all the time welcomed as visitors. Choosing a single favorite journey is rarely straightforward, however essentially the most particular ones are typically outlined by quiet, unforgettable moments. It could also be a household witnessing wildlife collectively for the primary time or a pair discovering a vacation spot at their very own tempo. These unhurried and deeply human moments proceed to encourage us.

The 12 months 2025 was one among reflection and refinement. We targeted on strengthening relationships, exploring lesser-known areas, and deepening our dedication to accountable and sustainable travel. It was a 12 months of listening carefully to our visitors and evolving with their expectations.

Looking forward to 2026, JourneyLabel will proceed to develop with care and intention. We plan to construct meaningfully on the collaborations fashioned this 12 months, deepening partnerships with tourism boards, lodges, and expertise companions who share our values. Our focus stays on designing journeys that really feel intimate, conscious, and fantastically crafted, tales our visitors carry with them lengthy after they return.

TDM: Tell us extra concerning the Quiet Revolution of Luxury Travel, the place travellers are truly searching for Deep Rest, Unplugged Escapes & Slow Journeys.

 YI: I see the quiet revolution in luxury travel as a pure response to our more and more busy, linked lives. Travellers now search no more experiences however deeper relaxation, presence, and grounding. Deep relaxation, unplugged escapes, and gradual journeys have develop into the brand new markers of luxury, outlined not by extra or packed itineraries however by house, stillness, and the freedom to really disconnect.

For me, true luxury right this moment is having the time and house to decelerate, keep longer in a single place, and reconnect with nature, tradition, and your self. At JourneyLabel, we curate holidays that permit travellers step away from noise, returning residence restored fairly than rushed. This shift in the direction of quieter, extra intentional travel feels deeply significant and really a lot right here to remain.

TDM: What does luxury travel epitomise for the Gen Z travellers? What form of sustainable providing are you able to tailor make for them?

YI: For Gen Z travellers, luxury means daring, unforgettable experiences that push boundaries, test off bucket-list moments, and supply a way of accomplishment. They crave velocity, journey, and distinctive tales to share, whereas nonetheless caring concerning the planet and native communities. Sustainable luxury choices could be tailored with high-energy, eco-conscious experiences: heli-hiking to distant peaks, non-public wildlife safaris with conservation companions, curated journey sports activities, or immersive cultural encounters with native artisans. At JourneyLabel, we design journeys that ship adrenaline, awe, and completely satisfied moments, whereas guaranteeing each expertise respects the atmosphere and helps native communities.

TDM: As your group’s chief, what’s your long-term imaginative and prescient to attain gender equality?

YI: At JourneyLabel, gender equality is central to our values. Currently, 70% of our group are girls, together with key management roles, with myself as Founder & CEO and a male Co-Founder supporting a collaborative tradition. Our long-term imaginative and prescient is to create an inclusive atmosphere the place alternatives for development, management, and decision-making are equally accessible to all, fostering mentorship, illustration, and empowerment at each stage of the group. We purpose to guide by instance within the travel trade, displaying {that a} various and gender-balanced group drives innovation, creativity, and significant impression.

TDM: How is Tech and AI redefining Luxury Travel?

YI: Technology and AI are enhancing luxury travel by making experiences extra seamless and intuitive. Rather than changing human experience, AI serves as a robust complement: anticipating traveller preferences, recommending bespoke itineraries, and curating unique experiences in actual time. From digital previews of resorts to good concierge providers and predictive planning, expertise helps travellers save time, scale back stress, and immerse totally within the journey.

TDM: Which Experiential Journeys Are Becoming Popular for Luxury Travel?

YI: Luxury travellers are searching for journeys that spark curiosity and create significant recollections. Private wildlife safaris, cultural exchanges with native communities, and hidden pure wonders are in excessive demand. Wellness escapes, slow-paced retreats, and sustainable adventures permit travellers to recharge totally. Gourmet excursions, bespoke artwork experiences, and unique yacht or rail voyages supply refinement with intimacy. Experiential highlights like starlit desert dinners, non-public helicopter rides over glaciers, and underwater eating deliver moments of awe that stick with travellers lengthy after the journey ends.

TDM: Can you share for our readers 10 luxury travel experiences they need to purpose for?

YI: 10 Luxury Travel Experiences Every Reader Should Aim For

1. Embark on a personal wildlife safari, observing majestic animals of their pure habitat with knowledgeable guides.
2. Dine inside a dormant volcano beneath candlelit skies with non-public cooks and tailor-made service.
3. Witness a complete photo voltaic eclipse from a luxury camp in a distant, unique setting.
4. Explore hidden valleys by non-public river expedition, combining journey with curated cultural encounters.
5. Stargaze beneath crystal-clear skies with private telescopes and sundown eating experiences.
6. Travel by way of iconic landscapes aboard premium trains with reserved best-view seats and refined service.
7. Stay in bespoke wilderness camps arrange just for you, mixing consolation with pristine environment.
8. Kayak by way of glowing waters to a secluded connoisseur meal for an evening of surprise.
9. Sleep beneath star-filled skies in luxury tents with panoramic views and serene environment.
10. Join native cultural ceremonies or artisan workshops to attach deeply with traditions.

Each journey provides rarity, refinement, and private connection, turning each vacation right into a story you reside fairly than a spot you go to.

 

 

The publish Yasmin Ikrami says slow, conscious journeys are redefining luxury travel appeared first on Travel Daily Media.

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